Sr. Manager, Demand Generation

Position Overview:

RightRev is seeking an experienced and results-driven Sr. Manager of Demand Generation to lead our efforts in driving top-of-funnel growth. Reporting to the Director of Marketing, this role is pivotal in building and executing strategies that engage prospects and convert them into qualified leads. The ideal candidate is a self-starter with a proven track record in B2B SaaS demand generation, comfortable operating in a fast-paced, autonomous environment.

Key Responsibilities:

• Strategy Development:
  Develop and execute a comprehensive demand generation strategy to drive awareness, engagement, and lead acquisition.
• Database Management:
  Build and maintain a robust database of target accounts and contacts to ensure precision in outreach efforts.
• Campaign Execution:
  Design, implement, and optimize nurture email campaigns to educate prospects on RightRev’s offerings and move them through the buyer’s journey.
• Account-Based Marketing (ABM):
  Design and execute ABM programs to target high-value accounts with personalized campaigns and outreach strategies.
• Marketing Channels:
  Leverage a mix of email marketing, webinars, events, and digital campaigns to generate demand and grow the lead pipeline. 
• Event Promotion and Coordination:
  Assist with event coordination and preparation. Travel and event attendance may be required.
• Content Promotion:
  Drive traffic to campaigns via landing pages, social media, email, and other channels. Collaborate with internal teams to create compelling promotional assets.
• Performance Optimization:
  Monitor and analyze campaign performance, providing data-driven insights and recommendations to improve ROI.
• Collaboration:
  Work closely with Sales, Customer Success, and other teams to ensure alignment on goals, messaging, and lead handoffs.

Qualifications:

• 8+ years of experience in demand generation, with a strong focus on B2B SaaS.
• Proven hands-on experience building and segmenting databases of target accounts and contacts.
• Expertise in email marketing, account-based marketing, campaign management, and lead nurture strategies.
• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM tools (e.g., Salesforce).
• Track record of managing multi-channel demand generation efforts, including webinars, events, and digital marketing.
• Exceptional analytical skills with the ability to measure and report on campaign performance.
• Creative, resourceful, and scrappy with a strong ability to thrive in an autonomous work environment and small team.

Why Join RightRev?

• Be part of a forward-thinking team at the forefront of revenue automation.
• Opportunity to make a significant impact in a high-growth environment.
• Work with a collaborative, passionate team that values creativity and has a winning attitude.