Consumption-based pricing is reshaping how companies sell and scale, especially in the age of AI. Join Igor Stenmark, Founder & Managing Director at MGI Research, Emily Ho, Controller at Snowflake, and Jagan Reddy, CEO of RightRev, for a 60 minute discussion on what it takes to succeed with this model.
In this Revenue Masters session, Snowflake Chief Accounting Officer Emily Hoe joins RightRev founder Jagan Reddy to unpack what revenue recognition really looks like in a consumption-based business operating at scale. The discussion focuses on the operational realities finance teams face when revenue is driven by millions of daily usage events; from why traditional subscription-based ERP workflows break down, to how Snowflake built the data and systems foundation required for continuous, ASC 606 -compliant revenue recognition. Rather than theory, the conversation centers on practical lessons learned: linking usage data to contracts, handling variable consideration, supporting rapid pricing changes, and giving CFOs real-time visibility into revenue without waiting for month-end.
The panel covers:
- Why AI and customer demand are accelerating the shift to consumption
- How Snowflake evolved its pricing and tackled revenue recognition complexity
- The infrastructure required to innovate quickly while staying compliant
- What’s next for consumption models over the next 2–3 years Learn how leading companies are turning revenue infrastructure into a competitive advantage.
Read more here.
